Anne contacted me because she was starting a new business and needed some portraits of herself for her website and promotional materials. Anne is an image consultant. As soon as you meet Anne it is very clear that not only does she know her stuff but she is very passionate about what she does! In a nutshell, she works with people to understand what best colours and style they should wear so that you become more confident and comfortable with the image they present.
This is important because, as she states on her website social psychologists have determined that visual presence contributes 55% to the impression we make on other people.
Hint, this may also be a good reason to have great photographs on your website!!