How to achieve the Perfect LinkedIn Photo
A great LinkedIn photo is essential to creating a good first impression for the people you are connecting with.
Obviously, your photo choice is up to you, but there are a few rules we think should be followed to maintain a professional online presence.
1. Pick the right photographer
There are a lot of photographers in Melbourne, but there aren’t many who specialise in professional portraits. Pick a professional photographer as an experienced photographer will help you get the most out of your photography session and will know all the tricks to achieving a great LinkedIn profile photo.
2. Tell your photographer what you want
An experienced photographer is a great start, but if they don’t know what you want they can’t give it to you! Do some research before your photo session so you a really clear about what
photos you would like.
For some help, check out our ‘what kind of portraits do I need’ post
3. Use a head shot
LinkedIn photos appear quite small, and you want people to recognise you the instant they see the image. The best photo for LinkedIn is one that clearly shows your face, which should fill about 80% of the frame.
4. Dress professionally
LinkedIn is a professional networking website, so it’s important you look as you would at work for an important meeting or job interview.
Potential employers will check your LinkedIn profile if you are applying for a job, so in many ways your profile is part of your application. Dress appropriately.
5. Keep it simple
Generally, people looking at your LinkedIn profile just want to see what you look
like. Your profile isn’t a place to be funny or try anything outrageous (unless you are a comedian).
Stay away from filters, selfies, holiday photos, and keep your pet out of the photo
(no matter how cute they are).
6. Be consistent
Your LinkedIn profile represents your personal brand, and branding is all about
consistency. Look at the language you’ve used when filling out your profile and consider the impression it’s making on the reader.
Are you serious? Relaxed? Enthusiastic?
Think about what your professional personality is like and create images that match this.