I have noticed a steady increase in the number of medical professionals and medical practices I am photographing. From specialists and surgeons to GPs and dentists. These medical practitioners are realising the importance of having a strong professional online profile and website. It is no longer enough to rely on referrals. People want to know who you are and what you do before they come and vsee you. Why wouldn’t a patient with a referral not google you before they book an appointment? We google everything else. Wouldn’t it make sense to google something as important as the person you are entrusting your health and well being in?
I recently photographed Cardiologists Manuja and Nay who realise exactly that. They have years of experience and training behind them and are considered experts in their field but it is only now that they are building their first website and online presence.
Manuja explains to us about what they do and their experience having professional photos taken.
What do you do? Tell us a bit about what you do.
I am a Cardiologist who specialises in Cardiac Imaging which includes taking pictures of the heart with Ultrasound, CT, MRI and Nuclear scanning. I also look after patients both in hospital and outside.
Tell me about how you got into your field.
When I did Cardiology, I was struck by how much of a difference in people’s lives we can make and how much has advanced and how much still there is to do.
What is the best piece of career advice you’ve received?
Do something not just because of what you like about it, but despite the things you do not like about it. That is when you know.
Why did you choose to have professional profile photos taken and what will you use your portraits for?
For us it was about having a professional image for our website and putting our trust in an expert.
Why did you choose to hire Lizzy C Photography?
We decided to hire Lizzy C photography based on a good recommendation from a close friend. They found Lizzy C professional, courteous and very good.
Tell us about your experience working with her. Were you happy with the results of your shoot?
The results of the shoot were fantastic and we were very happy. She was very accommodating around our busy work schedules.