A poor image choice can be damaging to your professional brand, so it’s worth taking the time and effort to get it right.
Here we give you five tips to putting your best face forward online.
1. Look like yourself
LinkedIn is a useful tool for connecting with new people online. Sometimes you’ll meet these new acquaintances in person, so it’s a good idea that the image they were introduced to looks like the real you. Photoshop can be a useful tool, but avoid making dramatic changes to any of your permanent features.
2. Look approachable
LinkedIn is a place where you will be seen by potential employers, employees, business partners, or clients. Try to avoid goofy grins, scary scowls, and power stances; you want to come across as professional, relaxed, and friendly.
This is where a professional photographer can really pay off – they’ll have a good knowledge of suitable poses, and be experienced at making their subjects feel relaxed.
3. Wear an outfit that you’d wear to work
LinkedIn is a professional social networking site, and the clothing you wear in your profile photo should reflect this. If you never wear a suit there’s no need to wear one in your profile photo, just choose an outfit you’d wear to an important meeting or job interview.
4. Be recognisable
Your LinkedIn profile is about you, so make sure you are the main focus of the image. We’re sure that hiking Kilimanjaro was a great experience, but an unrecognisable stick figure at the top of a mountain doesn’t do much to show your professional image. LinkedIn profile photos are quite small, so ensure your head and shoulders fill most of the frame.
If you’re using a professional photographer, make sure you tell them you’re planning to use the photo for LinkedIn so they can shoot the image for a nice square crop.
5. No photos with alcohol, other people, or pets. Oh, and no selfies.
Everyone’s definition of ‘professional’ is different, and if you’re a fun person your photo should reflect that in your expression, your clothing, and your setting. However, you don’t want people to look at your profile and think anything other than you’re a capable business person. Keep your photo simple and you won’t give them a reason to think anything different.
Just as December 31 prompts reflection and vows of self improvement in our personal lives, June 30 can be a good occasion to take some time to review and improve aspects of your business. We’ve come up with a list of four that come to mind
1. Get your financial documents in order
Number one, is, of course, preparing for your tax return. Ensure your income and expense statements are completed, and all other paperwork is in order. This will be your accountant’s busiest time of year, so it’s a good idea to make your appointment well ahead of time.
2. Review your pricing
When was the last time you reviewed your pricing? Perhaps your products and/or services have evolved, or the cost of inputs has changed. It’s a good idea to review your pricing regularly to make sure that what you’re charging reflects that value that you’re providing to your clients, and that you’re being fairly paid for your work.
3. Refresh your website
Developing your first website can be a traumatic experience, so it’s little wonder that many people don’t look at theirs again for a long (long) time. However, your website is one of your most powerful marketing tools, and requires constant attention to remain up-to-date and reflective of your business. A thorough review will show you what you need to pay attention to.
4. Update your professional head shot
We’re sure you saw this one coming! Our last tip is to check your current head shot to see if it still looks professional (and still looks like you!). Much like your website, your profile photo is an important part of marketing your business, particularly if you’re a service provider.
“Lizzy is a fabulous portrait photographer. I got her to do some shots that I could use for my website – and I couldn’t have been happier with what she produced. The shoot itself was a breeze. I’d never met Lizzy before, but she connected quickly with me, made me feel at ease, took the time to understand my brief… and then the shoot was over in a flash! I’d have no hesitation in using Lizzy again next time.”
“I won’t lie; I was dreading the shoot for the entire month leading up to it. I’m often on photo shoots for work, and I’m not scared of an Instagram pic or two, but being in front of a professional camera had me terrified.
Luckily Lizzy is great at what she does. She was friendly, funny, understood that I was well out of my comfort zone and (somehow) managed to put me at easy enough to get some really great shots.
I couldn’t recommend her more highly.”
“I wanted professional photos for my Linkedin profile, but I hate having my photo taken! Lizzy did a great job of making me feel comfortable during the shoot, and in helping me determine which photos to choose. I would really recommend her.”
We love working closely with our clients and learning more about what they do.
Recently, we photographed Ian a chartered mechanical engineer and recently appointed Managing Director of G&G Mining Fabrication – an excavator bucket and heavy engineering business in Perth. We asked him to tell us more about what he does and his experience working with Lizzy C.
Tell me about how you got into your field.
I studied Mechanical Engineering at University after becoming interested in Engineering through playing with Lego when I was young and then Mountain Bikes as I got older! I worked in Service Engineering and Engineering Design roles for a few years in the UK, and then had the opportunity to move to Australia with that company in a Field Service Engineering role in 2007. This led me to time living in Mackay, Perth and eventually Melbourne – mostly supporting Mining and Heavy Transport sectors. 3 years ago I looked for a change, and moved to SSAB, a Swedish Steel producer, in an interesting Technical and Business Development role looking after “Wear” applications (generally Mining, Quarrying, Recycling, Construction, and Agriculture), and our manufacturing partners – the “Hardox Wearparts” network across Australia, New Zealand and Indonesia. That has eventually led to my new role taking over the management of a business SSAB acquired during this period – and a relocation back to Perth after 5 years in Melbourne.
Tell me a bit about what you do.
I am just stepping into the role, but the business is specialized in large welded structures – and in particular large mining excavator buckets. This is of interest to SSAB who are specialists in the production of wear resistant and high strength steels. As such am tasked with leading the business through a transition to the use of higher grade materials, developing new and innovative Engineered solutions to support a range of industries, as well as navigating the current difficult market conditions in mining and for Australian manufacturing.
Why did you choose to hire Lizzy C Photography?
I chose Lizzy C after finding her online. I was looking for some new images as the ones I had were quite dated, and I liked the casual and relaxed look of the shoots that I saw. I wanted some shots that conveyed a relaxed demeanor whilst also looking professional but not stuffy.
Tell us about your experience working with her. Were you happy with the results of your shoot?
It was great! I was made to feel very relaxed, and we had plenty of time to try different types of shots and in various different outfits / looks that can then be used in different situations.
In a digital world where everyone looks online to learn more. We are finding more and more people are understanding the importance of having an up to date and engaging LinkedIn account. We know the importance of having a great profile portrait to help standout in a saturated market but we thought we’d ask Sam Bell from Runway Digital what else we can do to stand out on LinkedIn.
Sam shares her top three tips for standing out on LinkedIn:
- Look engaging! From a warm, engaging photo to your tagline (to the right of your photo) to your summary and beyond, use words that’ll have readers stay and want to read more. Especially the first few sentences. Be bold, be interesting!
- Get into your readers’ shoes! What are people looking for when they search for someone with your skills? Update your tagline and Summary so it includes words they’d search for in Linkedin and throughout your profile write to them directly.
- Look sharp! There’s small tweaks you can make to your Linkedin so you look progressive and highly polished. From making sure the link to your Linkedin is unique, to including your presentations or marketing brochures for relevant products or services, …use Linkedin to showcase who you are right now.
Want to know more?
Check out Sam’s ebook which is filled with great tips and examples on standing out on LinkedIn .
DETAILS AND FEEDBACK FROM THE BRIDE
Wedding location: Ceremony – Alexandra Gardens, Kew and Reception – Private home in Hawthorn East
Ceremony Official: Megan Watson from Marry Me Megan – (http://www.marrymemegan.com.au)
Bridal gown: Custom from Linda Jane Doble – (http://lindadoble.com.au) Linda was fantastic to work with, very accomodating and helpful and I felt like a million dollars in my dress.
Grooms attire: David Jones
Groomsmen: Own attire
Bridesmaids: Alannah Hill – (www.alannahhill.com.au)
Shoes: Habbot Studios http://www.habbotstudios.com/ – Such beautiful shoes – I’m so glad my sister who works at Habbot pointed them out to me.
Makeup/hair: Makeup – Dana Leviston (http://www.dana-leviston.com); Hair – Margeaux – The Distinctive Dame (http://thedistinctivedame.com.au/) both Dana and Margaux were excellent to work with and really brought the style that I wanted
Flowers: Canary Jane’s (http://www.canaryjanesflowers.com.au) Rebecca’s Flowers were amazing and she instinctively understood exactly what we were looking for and the surpassed my expectations.
Jewellery: Bride’s Mother’s Wedding earrings
Cake: Beatrix Bakes (https://www.facebook.com/BeatrixBakes/) and Choukette (http://www.choukette.com.au) These companies just make such great cakes! W’re regulars at both and since we didn’t want a traditional wedding cake a selection of Cakes seemed the best way to go.
Catering: The Grub Club (www.thegrubclub.com.au) Dougie, Sandy and the Team were wonderful and easy to work with. The food was delicious and we got so many compliments on the food from guests.
Marquee: The Marquee People (www.themarqueepeople.com.au) Hamish and Mary and the team are great to work with and helped transform the back garden and somehow made the space even bigger and more importantly weatherproof.
Bomboniere: Homemade Jam (Onion Jam and Apple and Blackberry Jam)
Invitations: Tessa Fluence – Bride’s Sister
Wedding Rings: Bill Hanscombe – Bride’s Father
Bridal accessories: Bracelet from This Bird has flown.
First night: At Home
Honeymoon: East Coast of Tasmania, Swansea (Piermont Resort) and Hobart
Sejila and Dane feel their wedding falls broadly into a “boho” theme but mostly they stuck to a simple mentality of simple and less is more. Sejila and Dane picked Emu Bottom homestead especially because they really wanted something unpolished and old – a place with character that would make their party warm and inviting. Emu Bottom Homestead has the perfect Woolshed that fit the bill. Sejila and Dane wanted to specially mention Deanne who is the manager on site at Emu Bottom Homestead who they feel made the whole experience! They both had a fantastic day and struggle to pick one favourite moment but they do feel the musicians, food and speeches really made their night!
Sejla shared some great advice with us that she thinks could be helpful to other brides to be.
Take your time, and listen to yourself. It is a shared life event, so include people that love you and offer support, and try to balance that with what you imagined or want. Don’t sweat the small stuff – literally no one remembers the place names – if you bob your head sideways because you don’t know what that is….point proven!!!
We also asked Sejla and Dane about their experience working with Lizzy C Photography. This is what they had to say.
Really great – Lizzy is a relaxed, organised professional. I am so glad we had two people with us who were good at wrangling family and friends when everyone is excited. I didn’t even notice Lizzy and her assistant most of the time – which is exactly how I wanted it on the day.
Wedding location: Emu Bottom Homestead,
Ceremony Official: Georgia Mills
Bridal gown: Sarah Seven
Grooms attire: Paul Smith
Groomsmen: M. J. Bale
Shoes: Bride – Wittner
Makeup/hair: Make up – Anique Beauty, Hair- ATS Hair Studio
Flowers: Bridal Bouquets, ceremony decorations: Ivory Bouquet
Cake: Blackbird Cakes in Woodend
Music: Little Buster Brown
Invitations: Home made
Wedding Rings: Filigree Jewellers
First night: Sofitel
The couple originally met through some mutual friends and quickly discovered a mutual love for their pet dogs.
Lauren and Frank followed the advice that others gave to them and really enjoyed taking a moment together at the reception to sit back and watch all the people they loved most having such a great time celebrating the two of them. It was a very special moment for the couple. For this reason that Lauren suggests you take the time to enjoy every single moment of the day because it’s over before you know it.
We were flatted to hear that Lauren and Frank felt really comfortable with us throughout the day. We also loved that apparently the whole bridal party commented on how much fun we were!
Wedding location: Roomba’s at Mt Aitken, Gisborne South
Ceremony Official: Sharon Phillips
Bridal gown: Jane Hill Bridal
Grooms attire: Peter Jackson Suit, Windsor Smith Shoes
Groomsmen: Tarocash Suits, Windsor Smith Shoes, Nixon Watches
Shoes: Jo Mercer
Makeup/hair: Christine InMakeUpArtistry / Caitlin Fury (Friend)
Flowers: Kylie Swain (Friend)
Jewellery: Samantha Wills
Cake: Newton’s Cakes & Sweets (Liz Newton)
Music: The Baker Boys
Bomboniere: Pets Haven Animal Shelter (Donation Cards)
Invitations: Studio Silva
Wedding Rings: The Diamond Guys
First night: Park Royal Hotel (before our early morning flight!)
Honeymoon: Cook Islands
Their ceremony was followed by a reception at Luminare which Stephanie and Michaele decorated beautifully with lots of candles and flowers really enhancing the venue’s elegant décor and city views. The couple particularly loved that their guests were able to relax and enjoy the stunning views and glittering city lights from all areas of the venue.
Stephanie and Michaele couldn’t have asked for anything more for their special day. It was all they could ask for. The weather was perfect and the day was relaxed. Stephanie had trouble recalling one favourite moment from their day as she loved every moment! Her advice to other brides is “Embrace every moment, it truly passes in the blink of an eye”
When asked about their experience working with us, this is what Stephanie and Michele had to say;
“We were privileged to have met Lizzy at the wedding of our close friends, Annette and Daniel. We recalled the ease and professionalism Lizzy brought to the day and the beautiful natural shots she captured. This was what we hoped for our wedding and exactly what we experienced. Lizzy made us feel relaxed and was fabulous to work with. We are so pleased we chose Lizzy to capture one of our most memorable days.”
Wedding location: Luminare
Ceremony Official: The Chapel of the Holy Spirit, Newman College
Bridal gown: Annette of Melbourne, shoes: Jimmy Choo
Grooms attire: Daniel Hechter, Shoes: Aquila
Groomsmen: Daniel Hechter, Shoes: Aquila
Bridesmaids: Bice (Family Dressmaker)
Shoes: Shoes of Prey
Makeup/hair: Vanessa Borg/Fiona Verga
Flowers: Sam Rizzo Floral Designer
Cars: 1969 Ford XT, Bentley Continental Flying Spur Stretch (Krystal Limousines)
Cake: Bride’s mother, flowers supplied by Sam Rizzo
Music: Eddie Rinaldo (Rinaldo Entertainment & Production)
Invitations: HJT Designs
Wedding Rings: Top Image Jewellery
Bridal accessories: Swarovski
First night: Crown Towers
Honeymoon: Perth & America
Letter Lights: Letter Lights Melbourne
Amanda of Amanda Dowd Jewellery By Design is a Jeweller and Gold and Silversmith. Amanda specialises in making one of a kind pieces of jewellery including special occasion pieces, engagement rings, wedding anniversary gifts and remodelling or heirlooms that have been inherited.
Amanda’s creative process begins with sitting down with a client and through the consultation process she draws out of her clients what they would like to have made. From there she draws up the designs for the client to choose from and then she hand crafts that special piece for them.
Amanda decided to get professional portraits taken as she wanted to portray her personality online and give her clients an introduction into who she is and what she does. Amanda came to Lizzy as she’d seen some of Lizzy’s work elsewhere and liked the results.
Of working with Lizzy Amanda said;
“I am very Happy with results, Lizzy made me feel very comfortable, and was able to create a variety of photos for me to now use for my new website, and other promotional media.”
The couple first met when Pat saw Mandy running water for the local footy team in Kununurra. Pat went out of his way to introduce himself the next time he saw Mandy at the pub, and the rest, as they say, is history. The two eventually moved to Pat’s hometown of Gisborne, where they now live.
With Mandy’s family still in Kununarra, there were a lot of guests who travelled for the wedding. Mandy says her favourite moment during the wedding was having her father walk her down the aisle, and seeing Pat and all of their friends and family who had travelled so far to be a part of their special day.
Mandy and Pat chose Emu Bottom Homestead for its beautiful bush setting and the option for their guests to enjoy the evening inside, or on the lush grassy lawns. Mandy says it was perfect for a summer wedding.
When planning the wedding, Mandy drew inspiration from Hello May, Pinterest, and Cosmo Bride, and came up with a lovely rustic aesthetic. She also personalised the reception room with laminated drawings of her and Pat done by her grade one primary school students (so cute!).
On the day Mandy and Pat we very relaxed, and we loved photographing them. We were happy to hear from Mandy that the feeling was mutual:
“Lizzy was super relaxed and organised, which was particularly useful when we were taking all of the family shots. Photos were a breeze.”
Wedding location: Emu Bottom Homestead
Ceremony Official: Jill Caruana
Bridal gown: Theia (The Bridal Atelier, High Street)
Groom and groomsmen: Jack London
Bridesmaids: Coope St and Wish
Shoes: Mollini (bride), Merchant (bridesmaids)
Makeup/hair: Deanna Hewett
Flowers: Grown, Moonee Ponds
Jewellery: Earrings – Samantha Wills, bracelet – Filigree and Tiffany And Co. Bridesmaids – earrings – Mocha and rings – Pandora.
Cars: Our own (Pat’s dad’s Statesman)
Cake: homemade by Mum, decorated by the bride and her sisters
Music: Ethan Minns (DJ) and Darcy Nolan
Invitations: Etsy for the design
Wedding Rings: Filigree Jeweller, Williamstown
First night: Home with the dogs!
Ryan and his groomsmen looked dapper in blue suits, bow ties, suspenders, and matching polka dot socks. The girls weren’t to be outdone, and Kylie looked stunning in a lace gown and veil, and her bridesmaids shone in pastel pink wrap dresses.
These guys were really relaxed before the wedding. We had a lot of fun with the boys and Harley (Kylie and Ryan’s dog), as well as making a mess on Kylie’s parents’ front lawn with confetti.
During their beautiful ceremony, Ryan said some of his favourite things about Kylie are her infectious laugh and smile ‑ and you can see why from the photos! After the ceremony, guests entertained themselves with giant jenga, skittles, and quoits on the lawns, while the bridal party had photos around the property.
We stayed long enough to photograph the bridal party making their grand entrance to the reception, and Kylie and Ryan cutting their amazing cake. After that we left the happy couple to enjoy some canapés, drinks, and dancing at Emu Bottom Homestead.
It was important to Kylie and Kyel that they have a relaxed and fun wedding; and Werribee Mansion was perfect for their vintage inspired wedding with fun modern flair! Kylie and Kyel loved the practicality of having their wedding at Werribee Mansion. They felt it important to be relaxed and fully soaked up the experience of their venue and did this by enjoying a night at Werribee Mansion hotel the night before the big day. To really ensure they felt relaxed they had massages and an intimate dinner in the hotel restaurant before the festivities began. The idea of no cars or moving around on their big day was very appealing and put them right at ease.
Their were plenty of unique touches that Kylie and Kyel added to their wedding day. A favourite moment for them both was their first dance. Which started with a a beautiful slow version of “I wanna dance with somebody” But then they had the original Whitney Houston version played immediately after. That’s when they asked everyone to join in and everyone was dancing and singing and really getting into it. It was fun and silly and just exactly what the couple wanted in that moment.
We loved that during the ceremony the couple asked the celebrant prior to reading the legal statement “marriage in Australia is between a man and a woman..” that their guests cover their ears in protest. As one day the couple hope that marriage equality will be granted in Australia and everyone will be allowed to marry who they love.
Kylie and Kyel had these lovely words about working with us…
Lizzy instantly makes you feel comfortable and relaxed. She has the talent of capturing really candid beautiful moments and bringing out the best in people. Our whole bridal party absolutely loved her. Lizzy was amazing. We are so so happy we chose her. She is easy to work with, is totally flexible with getting all the photos you want. But also has a great eye for finding the right spots for great photos.
Wedding location: Werribee Mansion Hotel & Spa – Pavilion
Ceremony Official: Kim McCleland
Bridal gown: Luci Di Bella – (Dress name: Allegra)
Grooms attire: Formal Red – Fitzroy
Groomsmen: Formal Red – Fitzroy
Bridesmaids: White Runway
Shoes: Shoes of Prey
Makeup: Zoe O’Meara
Hair: Jessica Woods
Flowers: Ivy & Eve
Jewellery: Secrets (Earrings)
Cake: Cakes of Distinction
Music: The Baker Boys
Bomboniere: Spring Hill cakes (provided by Werribee Mansion), Hangover Kits were DIY
Invitations: Etsy – BuffyWeddings
Wedding Rings: Michael Hill
First night: Werribee Mansion Hotel & Spa